Nocs Provisions, the outdoor optics brand on a mission to bring people closer to nature, today announces the launch of Spring Migration, a limited-edition collection of durable, adventure-ready optics created in partnership with the National Audubon Society. This debut marks the first collection in an ongoing collaboration rooted in shared values around access, conservation, and the potential of exploration to create a deeper connection to nature.
Spanning coasts, generations, and disciplines, the Nocs Provisions × Audubon partnership brings together Nocs’ modern approach to optics with Audubon’s 120-year legacy of protecting birds and the habitats on which they depend. Together, Nocs and Audubon aim to welcome more people to enjoy birding while highlighting the critical role birds play in the health of the ecosystem.
The Spring Migration collection highlights two Audubon priority birds: the Peregrine Falcon and Piping Plover. Priority birds are species identified by Audubon as threatened due to long-term survival and habitat health risks, and these birds often represent broader ecosystems that require conservation efforts, such as grasslands, forests, and coasts.
“We’re deeply honored to be partnering with Audubon and wanted our first collection together to reflect the organization’s important work and conversation focus,” said Chris McKleroy, Founder of Nocs Provisions. “The Spring Collection name, focus on priority birds, and the specific optics in the collection are all designed to encourage exploration and a new generation of birders to join the community.”
The collaboration also drives real impact. A portion of proceeds supports Audubon’s work to expand access to birding, protect critical habitats, and maintain conservation efforts.
The Spring Migration Collection includes the 10×25 Nocs Zero Tube, a premium ultracompact monocular with an IPX7 waterproof rating; the 8×42 Pro Issue binocular offering a clear, ultra-wide field of view, IPX7 waterproof rating and phase-coated BAK4 prism; and the 8×32 Field Issue binocular, a compact do-it-all optic with premium glass and IPX7 waterproof rating. All Spring Migration collection optics come with Nocs’ signature no-slip grip casing – rugged, protective and eye-catching, the brand’s No-Matter-What Lifetime Warranty, and plastic-free packaging made with post-consumer recycled cardboard.
The Spring Migration collection is available exclusively at REI stores and online at REI.com:
- Nocs x Audubon Field Issue Binocular 8×32, in Peregrine Falcon
- Nocs x Audubon Pro Issue Binocular 10×42, in Piping Plover
- Nocs x Audubon Zero Tube Monocular 10×25, in Piping Plover
Learn more about the Nocs Provisions x Audubon Partnership at http://nocsprovisions.com/pages/audubon.